Dance

#health
#kids
#video

January 26, 2021

Grace Ebert

It’d be difficult for most of us to move as gracefully as nine-year-old Lilyana Ilunga, but a new campaign by the Swedish nonprofit Generation Pep just wants to get young people on their feet. Set to a revamped version of a 2007 track by French EDM musicians Justice, “DANCE 10000” showcases the young prodigy, who flaunts her moves from the second she wakes up and slips on one of the many pairs of sneakers strewn about her room. Ilunga keeps grooving onto the subway platform, through the halls at school—she even has a quick competition with the janitor—and all the way back to her bedroom, shoes smoking.

Although Ilunga clocking 10,000 steps in mere minutes is slightly exaggerated, Generation Pep released tutorials to guide kids through the intensely choreographed routine. Directed by Filip Nilsson, the campaign was created in response to the World Health Organization’s data that more than 340 million children and young adults are overweight or obese.

 

#health
#kids
#video

 

Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!










Source link