“Maybe we can get a computer to paint us a new Picasso. Or write a couple new John Lennon tunes,” said Evans on Twitter. “The complete lack of understanding here is shameful.”
Rights to Dean’s likeness were acquired by the filmmakers and the production company Magic City Films through CMG Worldwide. The company represents Dean’s family along with the intellectual property rights associated with many other deceased personalities including Neil Armstrong, Bette Davis and Burt Reynolds.
Mark Roesler, chairman and chief executive of CMG, defended the usage of Dean and said the company has represented his family for decades. Noting that Dean has more than 183,000 followers on Instagram, Roesler said he still resonates today.
“James Dean was known as Hollywood’s ‘rebel’ and he famously said ‘if a man can bridge the gap between life and death, if he can live after he’s died, then maybe he was a great man. Immortality is the only true success,”‘ said Roesler. “What was considered rebellious in the ’50s is very different than what is rebellious today, and we feel confident that he would support this modern day act of rebellion.”
Adapted from Gareth Crocker’s novel, Finding Jack is a live-action movie about the US military’s abandonment of canine units following the Vietnam War. Directors Anton Ernst and Tati Golykh are to begin shooting November 17. In an email, Ernst said they “tremendously” respect Dean’s legacy.
“The movie subject matter is one of hope and love, and he is still relevant like the theme of the film we are portraying,” said Ernst. “There is still a lot of James Dean fans worldwide who would love to see their favorite icon back on screen. There would always be critics, and all we can do is tell a great story with humanity and grace.”
Dean had just three leading roles before he died in a car crash in 1955 at the age of 24: Rebel Without a Cause, East of Eden and Giant.