Maximum Fou is a new brand that recently launched a line of pure silk scarves designed by well-renowned artists such as Herakut, Pure Evil, Askew One, Rafael Sliks, Waone Interesni Kazki, Rodrigo Branco, Rustam QBic, or Brothers of Light. The goal of the company is to take the essence of what they found most compelling about street art and infuse that creative force from this art movement into another form of urban expression, street style, and fashion.
Having worked directly with hundreds of internationally renowned artists over several projects for many years, the people behind that brand are primarily art curators. For Maximum Fou, they selected the artists that were taking chances in their work and already had a signature style that would translate visually on their high-quality products. With an aim to tear the traditional notion of what scarves are and who is wearing them, they created something elegant but also punk rock at its core. This wearable art project is offering fashion garments that express what was being said via murals and graffiti on the streets, reflecting the culture many grew up with and are still part of.
The quality of the silk and of the print on the scarf is the same for haute couture fashion labels. The scarves are made in Italy by artisans of the silk printing craft, in a process that takes three weeks from start to finish. Currently offering designs by Herakut, Pure Evil, Askew One, Rafael Sliks, Waone Interesni Kazki, Rodrigo Branco, Rustam QBic, or Brothers of Light, Maximum Fou plans on releasing new scarf design by different artists each month.
About Sasha Bogojev
Growing up skateboarding I always enjoyed board graphics, Toy Machine adds and art section in Thrasher magazine. Around that time I started flirting with graffiti which eventually lead to appreciating street and urban art. Few years later I ended up with an Internet based job. Too much online time on my hands resulted in getting involved in art related forums, and finally writing for various art websites.