The Melbourne Cup was Tuesday’s most-watched program by a significant margin, with Ten claiming the race brought a record live-streaming audience of 90,000 to its video-on-demand platform 10 Play. Ten broadcast more than 12 hours of live coverage from Flemington and was able to plug several of its upcoming programs during ad-breaks, including the forthcoming season of its reality staple I’m A Celebrity … Get Me Out of Here!.
Nationally, Tuesday’s Melbourne Cup race was watched by around 1.9 million people – down from 2018’s combined metropolitan and regional audience of 2.5 million. The majority of viewers came from Melbourne (662,000), with 269,000 tuning-in from Sydney and 191,000 in Brisbane. An average 1.13 million metropolitan viewers tuned in to watch the Melbourne Cup presentation.
Apart from linear TV and 10 Play, the cup could also be streamed on Racing.com’s website and TV channel, Sky streaming, Ladbrokes, Sportsbet, BetEasy and TAB streaming. Foxtel-owned streaming service Kayo Sports also join the fray this year.
Ten is set to broadcast the Melbourne Cup until at least 2023. The broadcaster’s chief content officer, Beverley McGarvey, said Ten – which tends to program for a younger audience – was the cup’s “natural home”.
“We are delighted that so many Australians engaged with our extensive, multi-platform coverage,” she said.